Press Release: Bill Masterton named President & CEO of University Medical Center New Orleans

(NEW ORLEANS, LA) –University Medical Center (University Medical Center) New Orleans is pleased to announce the selection of Bill Masterton as the new President and Chief Executive Officer. Masterton, 45, will lead a staff of more than 2,200 and manage the continued growth of the $1.2 billion medical centers that opened last August in Mid-City. University Medical Center New Orleans is home to the Rev. Avery C. Alexander Academic Research Hospital.

Masterton assumed his role at University Medical Center New Orleans on June 1, 2016. He has more than 20 years of health care experience, most recently as CEO of Piedmont Medical Center in Rock Hill, S.C., a position he held since July 2012. He previously served as CEO at Coastal Carolina Hospital in Bluffton, S.C., and as the Chief Operating Officer and Chief Financial Officer at Atlanta Medical Center.

“I am looking forward to joining University Medical Center New Orleans,” Masterton said. “I am impressed by the strong commitment to safe, high-quality care shown by the staff and physicians. I am honored to join this vibrant learning environment with our academic partners at LSU and Tulane.”

As President & CEO, Masterton will focus on maintaining and strengthening University Medical Center’s academic partnerships and initiatives to improve safety, quality, and patient care.

“After a thorough and deliberative search, we are pleased to welcome Bill to University Medical Center New Orleans and to the LCMC Health family,” said Greg Feirn, LCMC Health CEO and interim University Medical Center CEO since 2015. “Bill’s focus on quality and physician engagement make him well suited to lead University Medical Center in providing the best possible outcomes for patients and offering exceptional training for medical students and allied health professionals.”

Masterton’s healthcare career began at KPMG. He holds a bachelor’s degree in Accounting and a master’s degree in Business Administration from the University of South Florida.